The Traffic Injury Research Foundation (TIRF) & its award-winning Drop It And Drive® (DIAD) education program work to prevent road user fatalities and injuries.
TIRF is internationally recognized for its cutting-edge research, program and policy development, and implementation. This involves a range of road safety topics on road users, behaviours and solutions related to drivers and passengers, cyclists, pedestrians, trucking and commercial drivers, distracted driving, impaired (drug & alcohol) driving, speeding and aggressive driving, and fatigue. DIAD delivers distracted driving seminars for workplaces and schools using science, stories and interactive exercises to motivate safer choices.
