Medidas Digital has built a comprehensive technology solution designed to flip the narrative on how to change driver behavior. Using a combination of our game-based mobile and web-based applications, all stakeholders in driver safety are presented with positive, engaging and proactive ways to contribute.
By merging these stakeholder experiences with valuable data that can be used to measure and manage driver safety in real-time, we are confident we can achieve our mission of greatly reducing the frequency and severity of the vehicle collisions that seriously impact over 5 million families every year in North America! We are proud to be working with drivers, driving educators, governments, safety associations and employers across North America in our Safe Roads Challengeā¢ campaigns, we invite you fellow Lifesavers to join us in our mission!